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CNN Profiles: The serendipity sponge
Frans Johansson speaking at the launch party for his book, The Click Moment.
November 23rd, 2012
08:52 AM ET

CNN Profiles: The serendipity sponge

By Michael Schulder, CNN

Follow on Twitter: @Schuldercnn

(CNN) - This holiday season give yourself the gift of serendipity.

I don’t know if Hallmark will buy that line. But a number of successful CEOs have.

That’s because of the work of our guest on CNN Profiles.

He is business consultant and author, Frans Johansson.

Johansson stumbled upon the financial value of serendipity – those chance encounters and observations that can make a light go on in your head.

Johansson will tell us about the serendipitous moment in Italy that led one CEO who sold coffee by the pound and high end brewing machines to change the business model for his company - which is called Starbucks.

You’ll hear how a random challenge led a small dating site to become YouTube.

You’ll hear about how a mid-size pharmaceutical company became a giant after testing a new drug and listening to its male patients rave about an unintended side effect.

These are all examples of what business consultant and author Frans Johansson calls, The Click Moment.

Johansson got a lot of buzz after writing his first perspective changing book called The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation.

Johansson's new book, The Click Moment, also puts a fresh light on innovation. It is about how to seek and harness serendipity – random moments you stumble upon -  in your business AND your personal life.

There’s a method to it, which Johansson will describe for us.

Here’s to the click moments of your future. May they help you thrive.

Subscribe to this podcast on iTunes or Stitcher. And listen to CNN Profiles on our SoundCloud page.

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