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Would you pay for pain?
A car accident at age 16 left Michael Mills (left) paralyzed from the waist down. But he joined dozens of other men and women from all walks of life for the Go Ruck Challenge in Atlanta in late May.
June 7th, 2013
05:00 PM ET

Would you pay for pain?

By Tommy Andres, CNN

Editor's Note: Listen to the full story in our player above, and join the conversation in our comments section below.

Atlanta, Georgia (CNN) - A lot of people that show up at a bar at one in the morning are probably wrapping up an evening of drinks with friends or a date that's gone well enough to last that long.

But if you were one of the several dozen folks who rolled into The Independent in Midtown Atlanta on the Friday before Memorial Day, your night was just getting started, and drinks were not on the menu.

These brave (or crazy) men and women had paid nearly $100 bucks to stay up all night and do some of the most grueling manual labor of their lives. Oh, and they would be yelled at the whole time. This is Go Ruck.

There are tons of obstacle races out there, but Go Ruck is not a race. There are no winners. In fact, you're punished if you surpass your team.

Go Ruck is U.S. Army Special Forces training for the everyman. It's push-ups and crabwalks, swimming and simulated operations. And all of it is done wearing a backpack stuffed with 55 pounds of weights.

In fact, that backpack is what started it all. It's called the GR-1 and it was created by a former Green Beret turned entrepreneur named Jason McCarthy. He says it was inspired by the ones he used in combat:

[1:23] "Here we had this bag, right? And we spent a lot of time on it. A couple years. But yet no one wanted to buy it."

Inspired by the exploding trend of obstacle races and the sense of teamwork he felt from his service, he started Go Ruck as essentially a marketing campaign for the backpacks. And it exploded. Since the first Go Ruck challenge in 2010 more than 12,000 people have participated in countries across the world.

So why do people pay for pain? Jason says it's all about learning that you're stronger than you think.

[6:37] "I think that when you show people what they're capable of, I think it's kind of like a drug. You see the world in a different place and you say this isn't that hard. Other stuff that you're doing, it's not that hard. And this is true of life as well. So, the popularity is just based on people seeing a better side of themselves and humanity."

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soundoff (2 Responses)
  1. Diana Duncan

    Watched this amazing group of men and women at the tail end of the challenge, and wow is all I can say! My son also was a participant, and I am very very proud of ALL of them!!

    June 8, 2013 at 5:42 pm | Report abuse |
    • gullible white cattle

      Federal Reserve is inflicting plenty of pain & suffering. this is not left vs right, GOP vs Dems, Socialism vs liberty. This is war against White people.

      Why do hostile globalist elite defend Israel as a Jewish ethnostate with Jewish only immigration, but ravage White majority Europe/North America into a multi-ethnic, multi-cultural Gulag with dystopian non-White colonization?

      The world is 93% non-White, only 7% White. But 3rd world colonizers, Muslims, Sikhs, Hispanics, are aggressively advancing their agenda to annihilate gullible Whites, just as China annihilates Tibet.

      How long will gullible Whites cuckold for murderous anti-White elite, who confiscate our guns, infiltrate/subvert our banks/FBI/CIA, indoctrinate White kids in academia/mass media, plunder White jobs/wages, & butcher White soldiers in bankrupting wars?

      "Native" Americans invaded from East Asia. Yellow & Brown races committed 10-times more genocide, slavery, imperialism than Whites. Since Old-Testament, Whites have been victims of Jewish/Crypto-Jewish, Turkic, Muslim, N.African imperialism, slavery, genocide.

      Gullible Whites should reject subversive ideologies- libertarianism, feminism, liberalism- & reject hostile slanders of racism. Peace to all humanity, but White people must organize to advance their interests, their fertility, their homelands. Spread this message. Reading list: goo.gl/iB777 , goo.gl/htyeq , amazon.com/dp/0759672229 , amazon.com/dp/1410792617

      June 10, 2013 at 12:17 pm | Report abuse |